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November 4, 2010

3

The End of History happens this Friday night.

by JHoll

A few months back Scottish microbrewery Brewdog announced that they had created “the world’s strongest beer.”  The brewery said it would release just a dozen bottles of the  55% alcohol brew and that it would come packaged in a stuffed animal. Don’t think teddy bear, think taxidermy.

The End of History

From the official announcement:

“This blond Belgian ale is infused with nettles from the Scottish Highlands and Fresh juniper berries. Only 12 bottles have been made and each comes with its own certificate and is presented in a stuffed stoat or grey squirrel. The striking packaging was created by a very talented taxidermist and all the animals used were road kill. This release is a limited run of 11 bottles, 7 stoats and 4 grey squirrels. Each ones comes with its own certificate of authenticity.”

Bloggers in the industry swooned, major media outlets wrote about it and featured it on newscasts. Amazingly all of the available bottles (costing up to $1,100) sold out.

Brewdog did give one bottle to the website BeerTap TV and this weekend, during a live broadcast at the Beer Bloggers Conference the show will open the bottle and conduct a live review. It’ll be interesting to hear what the folks who get a sip or two have to say.

Cheers.

 

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3 Comments Post a comment
  1. Nov 5 2010

    I saw this crazy stuff a little while ago, About as politically incorrect as humanly possible. Damn, what a marketing gimmick. Just wonder how the brew is?

    Reply
  2. Nov 5 2010

    BTW… just discovered your blog, John… just wanted to say, a very good read!

    Reply
  3. Nov 8 2010

    Thanks, Tommyzman.
    I didn’t try the beer this weekend, but the word from those who did was that it burned the whole way down and didn’t leave them wanting more.

    Cheers!

    Reply

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